The popularity of wearing armor has also driven the female workers in nail salons to switch careers.
We have learned from frontline practitioners in the industry that in the past, machines could only produce solid colors and magnetic cat eyes, but now they can also produce square armor and simple patterns. However, complex patterns still have uneven pigment blocks, which takes time.
Of course, there are still some technical bottlenecks that need to be overcome.
Firstly, there is the issue of fit. The main target audience for wearing armor is young girls, and prolonged keyboard typing during work and study can easily cause the armor to loosen; Be careful not to be wiped off by toilet paper when going to the bathroom, and be careful not to be washed away by running water when washing hands; When tying hair, be careful not to hook off the strands. If one piece falls off, not only is it difficult to repair, but the rest is also difficult to take out.
In response to these issues, the store is also continuously improving the pasting method, shifting from jelly glue similar to double-sided tape to solid glue that requires UV light to solidify.
Next is the issue of brand. In the hierarchy of consumer power disdain, women>children>elderly>pets>men, wearing armor as the category that gathers the strongest consumer power, there is no "brand" with a significant logo at home and abroad.
Finally, there is the issue of homogenization. When searching online for "commuting, milk tea color, gradient blending" or "shell, ocean style, hand drawn", the styles that appear are mostly similar.
It is precisely because there is no added value brought by the brand that the willingness to purchase armor may also be affected. For example, a girl can have many different brands of aunt colored lipstick, but there is no need to buy two different brands of French style armor with similar styles.
However, the current level of development in wearable armor has already supported a market size of approximately 1.2 billion yuan in China. The inherent "flat replacement" attribute of wearing nail polish makes it no longer a service industry belonging to traditional nail art, but closer to the manufacturing industry of beauty and makeup.
Wearing Armor, There Are Still Many Things That Can Be Done
Sep 07, 2024


